Male Order: The Charles Tyrwhitt Story

Product description:
 
Male Order: The Charles Tyrwhitt Story reveals how a simple business philosophy and an honest approach to value, quality and customer service, can, over time, bring success.

This book is an inspiring and dramatic account of the founding of Charles Tyrwhitt Shirts, one of the most successful mail order companies in Britain today with a turnover of £50m. The story of entrepreneurial journey is told through anecdotes by founder Nicholas Wheeler himself.

Wheeler's biography recounts the evolution of Charles Tyrwhitt Shirts; being one of the first mail order companies to exploit the internet, they have also now diversified into over-the-counter-retail. Not only an engaging and dramatic business story, Male Order also offers practical insights that will be valuable to any entrepreneur.

Wheeler gives an honest account of the ups and downs of his business: from the initial startup and growth, to the crisis when he lost the business and how he got it back. This moving story will be an inspiration to those of you who have struggled in business.
 
 
 
Author: Nicholas Wheeler with Trevor Clawson