How They Started in Tough Times

How do you turn an idea into a successful business in tough times?

It seems like madness to start a business when consumer spending is tight and unemployment high. It's hard enough to start one at the best of times!

From Penguin to IBM, Moonpig to Mumsnet we reveal the fascinating journeys of how these businesses began, survived and thrived despite starting in tough times. Showing you how you too, can turn a good idea into a great business.

This third book in the best-selling How They Started series answers such questions as:

• Where did the idea come from?
• How much did it cost to set up?
• How did the recession affect them?
• What challenges did they face?
• How did they achieve success?

‘I wish I had read this book ten years ago... it shows you why you shouldn't put off starting your business just because we are in a recession'

Nick Jenkins, Founder, Moonpig